The Power of Social Media For Small Business
November 15, 2010
You may ask yourself from time to time: Why does my business need a Facebook page or a Twitter account? How can that help me? The answer is simple: Using Social Media to help your business to grow is no longer encouraged; it’s expected.
Social Media has become a buzz phrase in the business world for quite a while now, and for good reason. Twitter and Facebook are revolutionizing the way in which businesses function on the Internet. These sites put a face and a name to the customer as well as the business. Social Media platforms are exactly what they sound like they should be; They are places where people can interact with one another without being in the same room…and the same goes for businesses. If you can define the correct voice for your company on Social Media outlets, you can give people incentive to use your services when they need them.
Think of it in this scenario: Your washer and dryer stop working and you need to get w0rking ones asap. You know two people in your neighborhood that are selling their washing machines and they are both the exact same brand and model. One of the people always says hello to you in the grocery when you pass them and the other just looks down and acts as though they don’t see you. If you are going to be forced to purchase one of the washing machines from person 1 or person 2, which person would you go to? Probably the really nice person, we believe.
Creating a friendly atmosphere online is just as important as making your brick and mortar store look presentable and friendly. When people are put into a situation where they have to choose a business for their needs, the company that has the very friendly and open Facebook page that allows comments and reviews will usually stick out in there mind. It’s free advertising and you need to take advantage of it.
Next week, we will discuss the multiple ways that you can utilize Social Media outlets for your business. In the mean time, start yourself a Facebook account if you haven’t already. It just takes an email address and a password. You’ll need to do this before you can begin creating a page for your business.
You’ll thank us later.
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